Picture this: it’s Monday morning, but you’re not fighting through bumper-to-bumper city traffic, nor are you crammed into a crowded elevator heading up to a high-rise office. Instead, you’re sipping coffee in a comfortable, stylish workspace just minutes from home, gearing up for a productive day without urban stress.
This isn’t a distant fantasy—it’s the new reality reshaping the future of work. It’s the revolution of suburban coworking.
For years, we’ve assumed coworking meant downtown hustle—freelancers coding in converted warehouses, startups pitching in glass-walled conference rooms. But many knowledge workers don’t live near those urban hubs. They’re in Westchester, not Wall Street. They’re in Plano, not downtown Dallas. While competitors battle over expensive Manhattan real estate, Vast Coworking Group thrives in Westchester, Long Island, and New Jersey—capturing suburban coworking opportunities.
Vast Coworking Group is building an empire where others see only strip malls and subdivisions. Jason Anderson, President of Vast Coworking Group, drops a counterintuitive insight:
“We focus on suburban markets,” Anderson explains, “markets that are low competition, high demand.”
What’s especially intriguing about Vast Coworking Group is their deceptively simple franchise approach. Anderson describes it with refreshing candor: “Our business model is Monday to Friday, nine to five, one to two employees. A lot of my franchisees are semi-absentee or completely absentee.”
Vast Coworking Group comprises three distinct brands—Intelligent Office, Office Evolution, and Venture X—each catering to different market needs. Intelligent Office locations typically occupy around 6,000 square feet, Office Evolution about 12,000 square feet, and Venture X spaces span approximately 24,000 square feet.
Drawing an intuitive analogy, Anderson likens the Vast brands to the hotel industry model: “Our brands are like that three-star, four-star, five-star hotel brand. You get consistent quality and branding.” All three models can thrive in the same suburban market, capturing different segments without cannibalization.
The suburban strategy isn’t about settling for second best—it’s about recognizing where the future of work actually lives. Suburban markets offer significant growth potential with fewer barriers to entry.
Vast Coworking Group’s success isn’t abstract—it’s tangible and quantifiable. Their network has expanded to become the second-largest coworking group in North America, with over 200 locations.
The franchisee profiles tell a fascinating story about who’s betting on the future of work: former multi-unit owners from janitorial services, fitness clubs, and fast-food franchises. These franchisees transitioned successfully due to manageable staffing requirements and operational simplicity.
While doom-scrolling headlines proclaim the death of office real estate, one segment is continuing to thrive. Anderson uses a compelling analogy: “What was bad for taxis was good for Uber.” Traditional office spaces face challenges, but flexible coworking solutions have seen steady growth.
“Flexible office space has been up and to the right,” Anderson emphasizes, backed by data showing shared space development in suburban areas has increased by 58% since 2023.
Here’s where things get beautifully simple. Anderson breaks it down succinctly: “The whole business is three KPIs—leads, occupancy, and revenue.” No complex inventory management, no seasonal swings. Just three numbers on a dashboard.
Leads generated by Vast’s robust marketing efforts convert into occupancy, translating directly into revenue. This streamlined approach means fewer headaches and scalable success.
The suburbs aren’t where coworking goes to die—they’re where it goes to scale. Vast Coworking Group represents a fundamental shift in how and where we choose to work, transforming suburban landscapes into thriving, productive communities.
As Anderson puts it: “We’re not competing with other coworking brands. We’re competing with the home office and the 90-minute commute. And in the suburbs, we’re winning.”
The revolution isn’t coming—it’s here, hidden in plain sight between the Starbucks and the yoga studio, serving knowledge workers who’ve realized proximity to power lunches matters less than proximity to their kids’ soccer practice.
Ready to explore this suburban coworking franchise opportunity? Visit Vast Coworking Group to learn more.
