The Triad region of North Carolina is undergoing a dynamic transformation. With business booming and the commercial landscape evolving, Greensboro has become a hub for entrepreneurs and established businesses alike. According to the North Carolina Department of Commerce, there was a 41% increase in new business applications between 2020 and 2023. But it’s not just new businesses driving this change—coworking spaces are revolutionizing how work gets done in the region.
At the forefront of this trend is Venture X Greensboro, a coworking space founded by Kim and Tony Lancaster. As seasoned entrepreneurs, the Lancasters have created a space that fosters collaboration, supports startups, and serves as a resource for larger corporations seeking flexibility in the Triad.
Coworking spaces like Venture X are leveling the playing field for startups and small businesses. Traditional office spaces can be cost-prohibitive, but coworking eliminates that barrier by offering flexible, professional environments equipped with essential amenities.
“Sometimes that leap is a little unattainable for a business,” Tony Lancaster explains. “With coworking, they can come in and share the amenities and space, making it possible to grow without the overwhelming upfront costs.”
These spaces provide more than just desks and Wi-Fi. At Venture X Greensboro, members benefit from a collaborative atmosphere where networking is part of the daily experience.
“People are able to meet and engage with others,” Kim Lancaster says. “They’re often surprised by the connections they make—realizing someone they’ve met can help their business or share valuable insights.”
Venture X Greensboro isn’t just for startups and freelancers. The Lancasters have noticed a growing trend: large corporations are increasingly choosing coworking spaces over traditional office leases.
Instead of committing to massive, underutilized office buildings, these companies are embracing the flexibility and cost-effectiveness of coworking. By renting space at Venture X, they can set down roots in the Triad while benefiting from a professional environment that adapts to their changing needs.
This shift underscores how coworking is not just a solution for entrepreneurs but also a practical option for larger companies navigating the hybrid work era.
As the Triad continues to grow and evolve, Venture X Greensboro is at the heart of its thriving business ecosystem. By providing accessible, community-focused coworking solutions, the Lancasters are helping entrepreneurs, startups, and corporations thrive.
“Coworking is changing how business is done in the Triad,” Kim Lancaster says. “It’s about creating spaces where people can connect, collaborate, and succeed.”
So next time you explore your neighborhood, don’t be surprised if you spot a coworking space nearby. Spaces like Venture X Greensboro are redefining how and where work happens, helping to shape the future of business in the region.
